“She came from the ocean, this wild girl from the sea, her hair flowing southwards, she walked towards me. A west to east smile, with eyes steely grey, like a storm in the distance, rolling in from the bay.” ⁠Read on to discover how this mermaid inspired editorial was designed.

The Sirens

Janna Brown designed the most incredible mermaid-inspired editorial for The Hybrid Co. Hosted in the spring, the shoot boasted the most beautiful details, from sprinkled sand to hand drawn calligraphy, as well as the barnacle-encrusted seaglass. Meanwhile, detailed stories revealed themselves within each vignette, including the gorgeous hand-scripted calligraphy by Boho Ink and wind-blown bridal gowns. The palette exuded a mixture of cool and organic tones and further complimented the views of the Pacific Ocean. 

The day was full of sunshine, with breathtaking light reflecting off the sandstone cliffs. Each bridal gown blew beautifully in the wind and mimicked the movement of the waves. Above all and to compliment their dresses, each bride wore earrings made of coral. I especially loved the sea-inspired tones hinted throughout the floral pieces. For the reception tablescape design, Janna placed beautiful ivory-driven floral centerpieces. Additionally, coral elements, small seashells, and antique silverware decorated the space. Finally, each model had natural, glowing makeup set by Beauty Bespoken. All of these elements created one seamless editorial and illustrated organic elegance, mermaid bridal beauty, as well as earthly movement. 

Photography: Dani Toscano | @danitoscanophoto

Event Design: Janna Brown | @jannabrowndesignco

Coordinator: Sarah Park Events | @sarahparkevents

Beauty: Beauty Bespoken | @beautybespoken

Calligraphy + Paper Details : Boho Ink | @bohoink

Video: Dear Lovers Films | @dearloversfilms

Gowns: Carol Hannah | @carolhannahbridal

Surfaces: JRD Art Shop | @jrdartshop

Ribbon: Silk & Willow | @silkandwillow

Lab Sponsor: Photovision Prints | @photovisionprints

Workshop Host: The Hybrid Co | @thehybridco

Rentals: Found Rentals | @foundrentals

Educator: Ashley Rae | @ashleyraephotography

Additionally, for photographers: Images were rated at 400 iso, set at f2.0 or 2.8. Images were developed by Photovision Print Lab. Gear included Contax 645, Fuji 400h, as well as a Sekonic 358.

Mermaid Inspired Editorial in La Jolla, California

July 30, 2020

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